The Common Misconceptions That Hold Most People Back in Business

The Common Misconceptions That Hold Most People Back in Business

The common misconceptions about what it takes to be successful in business

Wealth and success are completely insane. To get them, you have to give something up first. Just like sowing a seed. Before it can grow and multiply, you must disperse or plant the seed. This makes no sense at all. The common perception is that giving away one's wealth and achievements is impossible. Since I don't have too much at the moment, I need to keep what I do have for the future.

The truly successful have discovered that the key to their success was learning how to give even more of themselves. As they gave more, they received even more in return. This is the mindset of the impoverished and the reason why so many people are stuck in poverty. This was my philosophy for a good portion of my life. Since most individuals aren't taught the keys to success, it's understandable that they would think this way. They need to be actively pursued.

We must first recognize that wealth is not merely monetary. It's just paper that we use as currency. If you want to know the value of $50 million, just ask the person who's stuck on a remote island with it. Not a whole lot. Things like automobiles, televisions, trips, and homes are all examples of material riches. Therefore, in this context, the production of something of value (the automobile, for example) is necessary before we can use it. A person's worth increases in proportion to the amount of value (monetary or otherwise) that they are able to generate for others.

Consider how wealthy you would be if you were the only person capable of doing a highly sought-after and lucrative skill. To put it mildly, it's extremely All of that, though, is merely context.

The following explains why so many people get sales and marketing successes backward. They act as though they can sell their wares to everybody who might be interested in them, which is obviously not the case. Instead of wondering how I can help other people. How can I best give of myself to reap the greatest rewards?

Now things are about to get out of control. We've established that the key to financial success is learning to contribute something of value to other people without expecting anything in return.

Keep this in mind

To become a medical professional requires years of study. He devotes numerous hours to helping you become a doctor. Most medical schools require students to put in 4,000 hours per year for 10 years, for a total of 40,000 hours and hundreds of thousands of dollars. Seeing as how you're the only patient he's seeing at the moment, your doctor has essentially devoted his whole working week to you. Which you could have to pay him $100 for. In addition to paying for his own schooling out of his own pocket, he charges only $1 an hour, making him the best deal in town. His services are worth $40,000 over the course of a lifetime. Similarly, before you spent $15 on a CD, bought a ticket to see them in a play, etc., a famous athlete, musician, actress, etc. spent tens of thousands of hours practicing their art.

Consider an individual or company like Microsoft's Bill Gates. He'll take your $129 and sell you an operating system for your PC that took thousands of hours to create. What a steal at only $129! Someone spent millions on research and development and thousands of hours perfecting this product for you. Seriously, that's a bargain.

The common thread throughout these examples is that each person had the foresight to consider giving up their talents before anticipating any kind of return in kind. Despite this, in each case, the more value they were able to provide to others, the more money they made.

The tenth principle is discussed in the Bible. God promises abundant rewards in exchange for just ten percent of your efforts. You can't outgive God, according to the Bible. I imagine he's treating it almost as a competition. You think you're such a generous person; he must be thinking. Look at what I'm offering in exchange, and see if you can outdo this.

The common thread throughout these examples is that people gave generously before reaping greater rewards. But too often, those of us in sales simply try to pitch our wares to anyone who will listen. And we can't figure out why customers aren't purchasing from us!

Consider this from the client's vantage point:

We're essentially saying, "You should buy this." The question in their minds is, "I'm skeptical; what's so great about it?"

As a company, we're promising that "this product will make your life easier." Someone may be considering, "Okay, but I can get the same product somewhere else; why should I buy from you?"

As such, we're essentially saying, "You need our product or service." People in this situation often reason, "Why, I've gotten along okay without it this long."

We're basically saying, "I need you to buy this from me in so many words and body language." Their internal dialogue is something like, "You're bugging me; I don't want to buy your product; go away."

When people sense that you're trying to sell them anything, they immediately put up a defense mechanism to prevent themselves from making a purchase from you. Some salespeople are so annoying that their customers may buy from them only to get rid of them. The hassle of dealing with them was more unpleasant than actually making the purchase.

However, they will not be returning for future purchases. People covet what the amazingly successful have because they believe they are obtaining more value than they are giving. They're getting a great deal.

Having stated that, it's important to remember that, like beauty, worth is subjective. Helping others does not necessitate becoming a doctor, athlete, or actress. Find out what people need, and fill that void. There are certain universally desired human feelings that are rarely delivered. If you are one of the few people who figure out how to provide for other people in this way, don't you think it makes you invaluable to them? Doesn't this make individuals more eager to work with you since you're improving the value they receive? There's no doubt about it.

Among the many things that people want, these stand out

Make someone feel special by highlighting their unique qualities and skills. Encourage them to share personal details. Find out something, however trivial, that they have achieved. And then have them explain how they managed to pull it off. They can't wait to fill you in on the details. Keep in mind that the subjects themselves are the most fascinating to them.

If you genuinely care about them, you will also care about what they enjoy talking about. As soon as they see you are more like a friend than a typical salesperson, they relax and may even open up to you about making a purchase. However, this interest must not be fake. That won't fool anyone.

Simply by caring about them, you're adding value to their lives. And always keep in mind that you are one of a kind. Never assume that just because someone seems useless, you shouldn't be friendly to them. If you act in this way, others will begin to suspect that you are only trying to gain their patronage by pretending to be sincere. He's solely interested in how much money I can give him.

The argument is that those who sincerely wish to be of service to others will grow compassionate. You can't help but reap the benefits of caring for others, and as a result, your mind will come to enjoy the advantages connected with doing so.

We're almost like well-trained animals when it comes to this. Trainers coerce animals into doing their bidding by rewarding appropriate behavior and punishing misbehavior. Do we not, like animals, take pleasure in being rewarded for our efforts?

Some additional advice I've found helpful

Be pleasant and helpful because others value and seek out scarcity.

Please try to resist the temptation to try to one-up or outdo the other person. I know from experience how difficult this can be. Allow them to take the initiative. Refrain from bragging about your two-week Caribbean trip if they tell you they went on a Caribbean cruise for a week. This is a losing strategy on every level. The credit should go to them.

Finally, you may enrich the lives of people without being a household name or possessing any special knowledge. Keep in mind that the vast majority of people have it backwards and are just interested in making a sale instead of helping others.

The man with one eye is sovereign in a country of blind people. If you can provide what your customers see as value, you'll never run out of buyers.